Purse

The Purse is a game mechanic that allows players to conveniently keep their on them, to spend them at any time.

Losing Coins
If the player dies, they lose half of the in their purse. To prevent losing coins:
 * Depositing all their in the Bank.
 * Having a Piggy Bank in their inventory (not in their Accessory Bag) will prevent the player from losing upon death, however, if it is cracked it will only save 75% of their, and none if it is broken.
 * If the player has a Booster Cookie active, they will not lose any on death.
 * If the player has a Phoenix Pet active, they will not lose any  on death.
 * If the player has unlocked Wolf Slayer level 8 they will save an additional 5% of their upon death. This can be combined with a cracked Piggy Bank to save 80% of coins, instead of 75%.
 * If the player has the ultimate enchantment, it will save them  upon death, depending on the level of the enchantment.

Trivia

 * Before April 12, when Dante was elected, players wouldn't lose their upon death. This turned out to be a glitch and got patched.